The history of anamalz – Anamalz

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The history of anamalz

Amidst the chaos of Christmas morning in 2005, with an overwhelming sea of plastic toys, I knew there had to be a better way. Plastic trains, plastic blocks, plastic trucks - everything seemed flat and lifeless. As a mother of two boys, I understood all too well the disappointment when those plastic toys quickly broke or lost their appeal. It was time for a change.

Driven by a desire to provide a more meaningful play experience, I embarked on a mission to create toys that would capture imaginations and stand the test of time. anamalz was born in 2006, and we've been redefining play ever since.

Unlike the flat, one-dimensional toys that flood the market, anamalz are round, three-dimensional creatures bursting with personality. Made from a unique blend of rope, fabric, and wood, they offer a multi-sensory experience that engages and delights children of all ages. Our toys are not just objects; they become companions, sparking stories, adventures, and endless imaginative play.

But we didn't stop there. We wanted to address the pain points that parents face with traditional toys. Plastic toys often come with a host of concerns - harmful chemicals, potential health risks, and environmental impact. anamalz is proud to offer a safer and more sustainable alternative. Our toys are crafted with meticulous attention to detail, using sustainable plantation beech wood, AZO dye-free fabric, water-based paint, and Japan's F4 Star glue. We prioritise the well-being of your child and the planet they will inherit.

We understand that open-ended play is vital for children's development, nurturing their creativity, cognitive skills, and problem-solving abilities. anamalz encourage open-ended play, allowing children to use their imagination and create their own stories, adventures, and worlds. With moveable limbs, our whimsical creatures invite children to engage in dynamic and interactive play that keeps their minds and bodies active.

As parents, we know the frustration of buying toys that quickly lose their charm or break under the pressure of play. That's why we offer a lifetime guarantee on every anamalz. We stand by the quality of our toys and want them to be cherished keepsakes that grow alongside your child. Our commitment to durability ensures that anamalz endure the rigours of play, providing years of joy and companionship.

At anamalz, we believe in creating more than just toys. We create experiences that captivate, inspire, and bring families closer together. Join us on this whimsical journey, where the magic of play comes to life through our extraordinary companions.


See your new best friends at play.

Lifetime guarantee

Your friend is forever companion.

Award Winning

15+ industry awards

Australian Designed

Made in Vietnam