Wooden toys, once a cherished symbol of childhood, are currently experiencing a remarkable resurgence, driven by a shift away from plastic towards more sustainable and eco-friendly alternatives. This trend is further fuelled by the growing preference for non-toxic materials, particularly appealing to the market catering to one to three-year-olds, a crucial stage in cognitive development.
Major players in the toy industry, such as Moose Toys, Mattel, and Spin Master, are actively embracing the wooden toy movement. Moose Toys recently partnered with 8th Wonder to distribute Bluey-licensed wooden products in North America. Similarly, Mattel has expanded its portfolio with wooden toys under Thomas & Friends and Fisher-Price, capitalising on a collaboration with Kmart Australia's Anko Global division.
In a significant industry move, Spin Master acquired Melissa & Doug for $950 million, emphasising the strategic importance of wooden products in long-term growth and parent relationships.
This resurgence in the wooden toy category is not merely a passing trend; it aligns with projections indicating a 3.9% annual increase in global sales, reaching a staggering $34.4 billion by 2031. This growth stands in contrast to the overall decline of toy sales in the U.S. by 8% last year. Industry focus on wooden toys also reflects a proactive response to the global movement to phase out or limit plastic use.
Australia, for instance, has implemented the National Plastics Plan, aiming for 100% reusable, recyclable, or compostable plastic packaging by 2025. The Recycling and Waste Reduction Act reinforces this commitment, banning the exporting of unsorted mixed plastics and phasing out non-compostable plastic packaging.
Amidst this transformative landscape, anamalz is still a fitting choice for eco-conscious consumers seeking sustainable play options. anamalz, with its range of wooden animal toys, perfectly complements this growing trend.
Join the wooden toy revolution with anamalz - where play meets sustainability.